DUBAI. THE CITY WHOSE NAME ONCE CONJURED IMAGES OF ENDLESS SAND DUNES AND OIL FIELDS IS NOW KNOWN FOR GLITTERING SKYSCRAPERS AND LUXURY GOODS. BUT THERE’S MORE TO THE PROGRESS OF THE CITY THAN IS IMMEDIATELY APPARENT. DUBAI, ALONG WITH THE UNITED ARAB EMIRATES AND OTHER GULF COUNTRIES HAS BEEN INVESTING HEAVILY IN DIGITAL INNOVATION.
As a region, the Middle East have been championing the digital transformation of industries. Dubai has become a global incubator for commercial projects and ventures. They have even revolutionized the way that taxi and bus drivers are being trained. Through the use of virtual reality, Karsta ME is able to offer innovative immersive training to drivers regardless of language background. By migrating their training to an online experiential platform, prospective drivers can practice their skills at any time. The Road and Transport Authority of Dubai has seen a 100% pass rate utilizing this training.
That’s not the only industry the has embraced virtual reality. The Jumeirah Group has been quick to adopt Virtual Reality as a necessary aspect of marketing and customer experience. Not only did Jumeirah develop “Jumeirah Inside” which offers 360 degree explorable experiences of some of their prestigious properties, but they also collaborated with real estate developer Seven Tides International to create an interactive tool to showcase residences on Palm Jumeirah. The tool, Visual Navigator is a web-based 3D platform that presents an immersive virtual 3D walkthrough tour of a chosen apartment. Visual Navigator also has an editing feature that allows prospective buyers to trial color schemes and design elements. Tools like this are becoming the norm in high-end real estate offerings across the globe, especially in cities with high rates of foreign investors and owners. You can see some samples that we at Viewtech3D have created here.
Connecting Minds, Connecting the future
The most telling result of this forward-thinking is Expo 2020 Dubai. Not only will Expo 2020 mark the first World Expo held in the middle east, but also the first expo in a booming technological age. The theme is “Connecting minds, creating the future”, and what better way to do that than through technological innovation?
Technological tools like Virtual Reality are revolutionizing every corner of the globe. Contact us today to discuss what our solutions can do for your business
